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Millennials Flocking to Old Media

Millennials Flocking to Old Media

According to a recent report by Politico, millennials are subscribing to legacy news publications at a growth rate far outpacing any other age group. This is good news for publications such as the NewYorker, Atlantic and even the New York Times. Millennials have long...

Social Media & Reputation Management

Social Media & Reputation Management

A few days ago, the new Walterdale Bridge finally opened (albeit partially) after two years of questionable delays and without much fanfare. Just a few weeks ago the Edmonton Journal reported the city was being mum about the bridge's opening which left city residents...

PR & Renovations

PR & Renovations

People always say how stressful renovations are. I often scoffed at the idea that a renovation could be "so stressful"! What could be so stressful about making stuff look new and pretty? I shall scoff no more since I decided to take on a bathroom renovation project...

Wendy’s Social Media and Brand-jacking

Wendy’s Social Media and Brand-jacking

Wendy’s has been getting a lot of headlines lately for the shade they throw on rival brands, like Burger King and McDonald’s. Wendy’s has been doing a great job over the past few years of using social media as a way to not only share their corporate messages, but as a...

US Marketers Plan to Increase PR Spending Over the Next 5 Years

US Marketers Plan to Increase PR Spending Over the Next 5 Years

According to a new report conducted by the Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism, marketers in the US plan to increase both internal staffing and overall spending on...

The Changing Media Landscape: Bloomberg Media & Twitter

The Changing Media Landscape: Bloomberg Media & Twitter

The news from a few days ago about the Bloomberg Media and Twitter Global Live Video Breaking News Network is a great example of how the current media landscape is evolving. For those of you who haven't heard, Bloomberg Media and Twitter announced on May 1 that they...

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